
Our Story
ZoZo & Co.
by Kelsey Schwab

ZoZo and me today

ZoZo in one of the 1st onesies I made her

Our completed family with the new "& Co."
Welcome to ZoZo & Co.! 🎉
What started in 2017 as a way to have a little “down time" while my new baby napped has blossomed into my very own one-woman shop!
When my only daughter, Zoey Kate, was born, I quit teaching elementary school to become a stay-at-home mom. I loved her so much I never wanted to leave her. During the day, my husband went to work as a high school teacher and I stayed home with Zoey Kate. She liked her naps, so I spent that time getting back into all things crafty -- my first love! As a kid, I loved all things crafting -- scrapbooking, stickers, glitter, and glue. If you could find it at a craft store, I was interested!
As she slept, I picked back up with my Silhouette machine, like I had during our engagement, and started making onesies and t-shirts. I wanted to make all the cute, customized things for my new baby. I got a single-needle embroidery machine the following winter, and I started making things for people with vinyl, HTV, and embroidery through word of mouth.
After moving into a new house, I had a better set up for my craft room. Still making lots of vinyl creations, I ventured into sublimation too. That was so much fun and really opened up my business to new, even more creative things.
During the pandemic, I got a basic laser and she served me very well for over 4 years. I discovered how much I loved making things with the laser using wood, acrylic, and more. I later traded in my old single-needle embroidery machine for an amazing 6-needle embroidery machine.
In the summer of 2024, I knew it was time to retire “Regina Forge”, my sweet little laser. I upgraded to a workhorse of a laser, or as I like to call her, my “big girl” laser. Her name is “Tay-slor Swift” because I’m a diehard Swiftie. :)
To this day, I love creating anything I can think of through paper, vinyl, HTV, ceramic, fabric, wood, acrylic, etc. Getting to personalize items for people in a way that is special to them is one of the things I love most in life. Nothing compares to the reaction of someone opening up something that commemorates a special event or person in their life. I love that moment and I am so grateful I have gotten to play a small part in those moments for people, whether it was an order for a special announcement, a surprise trip, a graduation, a big work function, an engagement, a wedding, a new baby, an anniversary, or even a death in the family. Your memories matter and I love helping you come up with something perfect.
My daughter’s nickname is ZoZo, and that’s how I came up with the name for my business. The “& Co.” used to refer to my husband and I, as we were just secondary to her presence. :) But these days, “& Co.” refers to Parker and Oliver, our twin 3-year-olds. Our life is WILD and BUSY. But I always enjoy coming back to create through it all.
I put my passion into every unique item I create. I'm thrilled to take you along on this exciting journey as I continue to grow and share the joy of handmade treasures with all of you! Thank you for the support.
Here’s to 7+ years strong — with an official website! 💖

Behind the Scenes
Hey there! I want to give you a little behind-the-scenes peek at my family. They are the reason I do this. My husband, Nate, has always been my biggest supporter. He's cheered me on from the beginning, always encouraging me and helping me any way he can. My daughter, Zoey Kate, is the inspiration behind the name "ZoZo & Co." I started calling her "ZoZo" as a baby, shortly before I named the business. My boys, Parker and Oliver, are our twins! Oliver has Down syndrome, but Parker does not. He's "typical" (whatever that is). Being an advocate for people with Down syndrome, or any other difference or disability, is a big part of what we value as a family. I love making things for you because it lets me connect to and help people in a unique way. Thanks for being part of our journey!